IBM is using artificial intelligence to generate commentary of this week’s Masters tournament for the event’s official app.
The AI commentary solution will produce detailed golf narration for more than 20,000 video clips over the course of the tournament.
Experts from IBM iX, the experience design partner within IBM Consulting, worked with the Masters digital team to leverage multiple foundation models — including IBM Watson Text-to-Speech – to train the AI in the language of golf at the Masters, automating the process of adding spoken commentary to video clips, said IBM.
Generative AI built on foundation models was applied to produce narration with varied sentence structure and vocabulary.
“For more than twenty years, IBM and the Masters have partnered together to create custom solutions that improve the user experience and capture the attention of millions of golf fans globally,” said Jonathan Adashek, senior vice president of marketing and communications for IBM.
“We’re applying the same hybrid cloud, AI technology and IBM Consulting services that we use with clients across industries to bring an elevated digital experience to one of the most iconic sporting events in the world.”
The 87th Masters tournament takes place from 6th-9th April. IBMs technology can be seen at Masters.com or via the Masters app.