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WSC Sports boosts customisable content with AI product suite expansion

WSC Sports' In-App Stories allows rights holders to insert a vertical video experience within owned and operated digital platforms

WSC Sports has announced the expansion of its product suite with three new solutions aiming to enhance AI content management, creation and distribution for rights holders.

The AI sports content technology company said it has introduced the new products along with a new visual identity as part of the next phase of its growth.

Around The Game enables every aspect of in-game content to be indexed and automated. Organisations can centralise assets such as fan reactions, player arrivals, sponsor logos, interviews, press conferences and studio shows in one searchable platform with automated content curation.

WSC Sports’ In-App Stories allows rights holders to insert a vertical video experience within owned and operated digital platforms. Formats including stories, vertical swipeable video feeds, polls and quizzes can be created and delivered automatically, enabling a path towards customised content, said the company.

The company’s third new solution, Discovery Network, provides for content delivery on pre-agreed third party sports properties, aiming to give rights holders control over content distribution and management.

Daniel Shichman, CEO and co-founder of WSC Sports, said: “Since our inception, we have aimed to redefine the sports media landscape with our AI-powered technology.

“We see a future where sports fans get only the content they want – content that is of personal interest to them, content that our technology helps them discover, and content that will deepen relationships between fans and sports entities on a one-to-one level. With the launch of three new solutions, the inspiration for our new tagline, ‘Fuel the Fandom,’ we are transitioning to a full AI content solution, helping our clients provide the best personalised content experience to sports fans across all platforms while generating new revenue streams.”

The product launch and new visual identity follow a recent announcement by WSC Sports forming a dedicated Gen AI group.