NDI has announced the launch of NVIDIA AI for Media, enabling localised content production and distribution at scale.
The solution aims to reduce the cost and complexity of producing multilingual content, enabling broadcasters to adapt the same source content for global audiences without the need to replicate production operations for every language.
NVIDIA AI for Media, including the NVIDIA LipSync NIM microservice, combines with NDI connectivity to allow users to make content including live events, sport, news and more immediately available to audiences in their preferred language.
Generating multiple language experiences from a common stream, the solution supports real-time translation,lip-synced dubbing and regional language adaptation, with the potential to support localised advertising as well, said NDI. The workflows integrate with existing production environments, minimising the need for additional infrastructure.
During internal testing of a 10 language workflow, the same results were achieved with 8 times less video carried.
Miguel Coutinho, head of NDI, commented, “Broadcasters have spent decades trading audience reach against distribution cost. With NVIDIA AI for Media, we are enabling a fundamentally different model, where a single media workflow can support multiple language experiences. This has the potential to significantly reduce bandwidth and distribution costs while making multilingual content accessible to far larger audiences.”
“AI is transforming the way content is created, adapted and delivered,” added Lewis Smithingham, principal product manager, media and entertainment at NVIDIA “The goal is to provide media organisations with the ability to increase viewer engagement by delivering content in their language and with advertising that makes sense for who and where they are. It’s a solution designed to create maximum value while reducing the cost and complexity of multilingual content delivery.”
