The XR Sports Alliance (XRSA) has announced details of its first cohort of members.
Founded last summer by Accedo, HBS and Qualcomm Technologies, the XRSA aims to enable knowledge sharing across XR sports services, boosting technological advancement and time-to-market.
The organisation’s first members include technology service providers Ateme and Skyrim.ai, with Deutsche Telekom, E1 Series and XREAL also joining to help gather and share industry insights.
Michael Lantz, CEO, Accedo, said, “The XRSA was born from a shared vision. Our ambition is to build a powerful collective of passionate leaders and experts from both the sports and XR industries, all committed to advancing the commercialisation of XR sports services. Every member is important for how we shape our end-to-end experimentation framework and how we lay the foundation for scalable technology and sustainable XR business models.”
Sylvain Lebreton, head of digital, HBS, added: “The planned experimentation deployments in early 2025 will involve extensive experimentation with both non-live and live spatial video formats and evaluating user interaction with various immersive fan features and spatial advertising. We will continue to grow the membership over the coming months and welcome interest from companies across the ecosystem, both those wishing to serve as contributing members, as well as observing members.”
