ThinkAnalytics has announced the launch of its unified content platform.
In what the company said represents an industry first, ThinkMediaAI provides users with an all-in-one solution encompassing contextual advertising, content monetisation, curation and bundling.
ThinkMediaAI aims to drive viewer engagement, increase productivity, reduce churn and provide enhanced monetisation opportunities, enabling video service providers to meet challenges including discovery and personalisation, automated curation, A/B testing and metadata enrichment while delivering actionable business insights, advertising and metadata enrichment.
Key business benefits include:
- Elimination of vendor complexity with a single AI-driven solution to streamline media workflows
- Monetisation at scale through addressable and contextual advertising and content bundling in a single platform
- Operational enhancement driven by AI and NLP technologies
- Measurable ROI
Commenting on the launch, Eddie Young, chairman and CEO at ThinkAnalytics, said, “ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetisation opportunities through innovative applications of AI trained on massive datasets.”
Peter Docherty, ThinkAnalytics CTO and founder added, “We know that content is one of the most valuable assets media companies own but only with the right AI tools can they maximise that value. With ThinkMediaAI, we’ve built a platform that understands content, enhances monetisation opportunities, and optimises workflows, all powered by state-of-the-art NLP, AI, and Generative AI technologies. This has been made possible by the scale of our customer base of 500M viewers, giving us an understanding of viewer behaviour that is second to none.”
