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Portuguese Football Federation looks to score with AI-automated video production

The FPF will utilise Pixellot's solution suite for coverage of over 1,000 matches

The Portuguese Football Federation (FPF) is using Pixellot’s Production suite to cover over 1,000 matches per season.

The league has chosen Pixellot as its digital transformation partner. It will utilise the company’s solution suite, encompassing a new over-the-top (OTT) application, advanced analytics, AI-automated video production, tactical analysis, and a video exchange platform.

Pixellot will also introduce a coaching and exchange video and data platform for FPF’s leagues. This platform will offer coaches access to over 2,000 data points per match, more than double the existing data available.

“Our partnership with Pixellot represents a significant step in our digital transformation, revolutionising league coverage and providing an immersive, data-rich experience for fans, coaches, and players,” said Hugo Freitas, CTO at the Portuguese Football Federation.

“We are sure that the fruits of this investment and the implementation of these technologies will further advance Portuguese football, engage the fans across the country and allow us to discover the next generation of talents.”

Alon Werber, CEO of Pixellot added: “The [FPF’s] aspiration to embark on a digital transformation journey perfectly aligns our commitment to democratising the sports video and analytics domain. By joining forces, we will provide an unrivaled and immersive viewing experience, coupled with comprehensive analysis tools, empowering fans, coaches, and players alike to delve deeper into the game they love.”