V-Nova to power 4K Euro 2016 for RAI - TVBEurope

V-Nova to power 4K Euro 2016 for RAI

Italian broadcaster RAI will take advantage of V-Nova technology to broadcast 4K international feeds of Euro 2016 in the summer. In partnership with Eutelsat
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Italian broadcaster RAI will take advantage of V-Nova technology to broadcast 4K international feeds of Euro 2016 in the summer.

In partnership with Eutelsat, the broadcaster will implement V-Nova’s Perseus video compression from the quarter-finals onwards, allowing 4K coverage to be delivered to RAI users via the Tivùsat platform.

Eutelsat will assist in the personalisation of the RAI UHD channel, as well as providing the contribution link from the International Broadcasting Center (IBC) to its teleport in 4K, using the Perseus-powered P.Link 4K to ‘deliver the feed in practical bitrates’.

“We’re excited to be part of RAI’s exceptional mobilisation on UHD for the tournament,” said Cristiano Benzi, director of special projects, Italy, Eutelsat.

“Live 4K broadcast requires a high quality communication infrastructure, which plays to Eutelsat’s core strengths.

“By working with V-Nova, we will be able to add pristine 4K feeds alongside the all-important HD feeds.”

It is the second major Perseus implementation this month following the launch of FastFilmz’ 2G OTT service last week.

Guido Meardi, V-Nova CEO and co-founder, added, “It is an honour to have Eutelsat choose V-Nova Perseus to power contribution for this important initiative.

“It demonstrates the hard work gone into making P.Link 4K a product ready for deployment in the most important situations and demonstrates that 4K contribution is commercially viable today alongside existing services.”

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