UEFA is looking into expanding its streaming offering as traditional broadcasters move away from sports rights deals.
UEFA general secretary Theodore Theodoridis suggested that the body could pull back from selling rights to the likes of the UEFA Champions League to TV networks in some markets in order to provide matches online instead.
“For now, we have lots of [broadcast] partners and are looking forward to continuing our partnerships,” said Theodoridis. “We just want to be ready. We just want to have alternative options.”
Pay-TV groups such as Sky have signalled unwillingness to keep spending more on rights as it becomes harder to push that cost on consumers.
“Traditional broadcasting has been there for sport and for football in general,” he said. “Now we need to explore, also for the digital side. That’s what we’re trying to do.”