Turner partners with Meta on metadata platform

Will roll out across Turner’s EMEA portfolio of linear channels, digital properties, web games and OTT services
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Cloud computing platform Meta is has announced the launch of its advanced metadata mastering and delivery platform, with global media company Turner as its first client. 

Turner EMEA has chosen Meta as its next-generation metadata mastering platform, with the two companies working in partnership to standardise, groom and substantially enrich Turner's existing catalogue, eliminate record and attribute duplication, and consolidate global content libraries with a view to ultimately driving a new unified international supply chain.

The new Meta platform is set to roll out across Turner’s EMEA portfolio of linear channels, digital properties, web games and OTT services, starting with the TCM EPG, standalone kids app Toonix and movie streaming service FilmStruck. 

Meta CEO, Robin Tucker, spent two years consulting at a range of studios and broadcasters when he realised there was an opportunity to create a product that simplifies the metadata lifecycle, unlocking content from outdated legacy systems and connecting it with the new ways audiences are discovering and consuming entertainment.

“Quality metadata is now the life-blood of the industry, and if there are inconsistencies it can create costly problems that are compounded all along the supply chain. Data Management Review puts the financial impact of bad data at an average of 15 per cent of net revenue annually. So, for companies like Turner, not only can the cost savings be substantial, but the improvements in service to audiences is equally significant,” said Tucker. “Through the storage and delivery of significantly enhanced metadata, we can enable dramatically improved discovery, search and personalised recommendations.”

The platform is applicable to linear content (through improved EPG synopsis), OTT and direct to consumer content (through improved descriptions and the addition of new attributes like sub-genres, moods and keywords) and games (through the standardisation of data attributes and the addition of new descriptive attributes).

Meta says the platform will pair detailed and contextual content metadata with user profiles allowing Turner to move beyond simple ratings predictions into personalised ranking, advanced recommendation algorithms, intelligent image selection and more. This will also improve and adapt continually as users’ behaviour and nuances change over time.

“At Turner, we were excited to engage early on with Meta and bring our own expertise, experience and ambitions to bear in a mutual investment of ideas and knowledge sharing that we believe captures and enriches metadata in a way that allows us to redefine how we serve up our content to our audiences,” said James Crossland, senior vice president international operations, Turner. “We’re always looking for ways to improve the consumer experience we offer, and now we can provide a richer, more personalised service for our users.”