Telefónica has teamed up with the Centre for Image and Multimedia Technology (CITM) and the Parc Audiovisual de Catalunya to launch the first 360-degree video lab in Catalonia, where students will develop immersive audiovisual projects in the areas of sport, entertainment or advertising.
Opening in February 2020, the 360-degree video facilities will allow viewers to adopt a first-person immersive point of view, enabling users to explore new narrative forms to engage young audiences accustomed to consuming content via non-traditional media.
Six multi-disciplinary teams will spend four months developing projects to be evaluated by a committee of experts from the project’s partners, including Movistar and Telefónica. The students will also present their work at openfuture.org, Telefónica’s open innovation platform.
