Roku is launching its own channel after penning content deals with Lionsgate, MGM, Sony Pictures Entertainment and Warner Brothers.
The Roku Channel, which will be phased in over the next few weeks, will offer free access to various popular films, including Ali, The Karate Kid and Legally Blonde.
“We’re always looking for ways to add value and make TV better for our customers,” said Rob Holmes, vice president of programming at Roku.
“With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”
Roku also plans to use the channel to drive viewership to lesser known publishers including American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.
“There is tremendous opportunity for our content to be viewed on the Roku platform,” said FilmRise CEO Danny Fisher.
“With the launch, Roku is offering its customers even greater value by giving them free content while enabling publishers like us to benefit from simple discovery that drives greater engagement.”