Reuters has released a mobile TV news service. Delivered via an iPhone app, Reuters TV defines a new category of TV news by offering curated but personalised news coverage that is available anywhere and on-demand.
Reuters TV is aimed at a growing segment of informed, mobile, and globally engaged consumers in their 30’s and 40’s who value authentic video storytelling and are too busy to watch traditional TV news.
“The way we consume TV and hear about news has changed,” said Isaac Showman, managing director of Reuters TV. “Reuters TV is news for the Netflix age: it’s individually relevant, on-demand, and up-to date. It’s ideal for viewing during your daily commute.”
Designed to meet the varied demands of mobile viewers, Reuters TV offers two unique services:
Reuters Now – an algorithmically assembled but editorially curated news programme that is:
- Any duration (between five and 30 minutes)
- Customised to each viewer’s interests and location
- Downloadable for offline viewing
- Real-time coverage of global events (from protests in Egypt to Presidential speeches in Washington D.C.)
- Unfiltered and uninterrupted
- Available live and on-demand
Editorial content within Reuters TV is produced exclusively for the service and draws upon Reuters’ reach from 2,500 journalists in over 160 countries. To deliver the service’s variable programme lengths, all content is produced in multiple versions and organised by editorial teams in London, Hong Kong, New York and Washington DC, providing 24/7 coverage for viewers.
Reuters TV content will be more authentic and immediate than traditional TV news, with a focus on telling stories from capitals, money centres and conflict zones around the world and delivering insights and analysis from Reuters journalists as stories unfold.
“This is a radically new way of presenting news straight to consumers,” said Dan Colarusso, executive editor of Reuters TV. “Reuters TV will be fast when it needs to be fast, deep when viewers want depth, but most importantly, it will be news that’s authentic, coming straight from the source and journalists on the ground.”
Reuters TV for iPhone is available exclusively on the App Store in the US and UK.