Adobe is partnering with YouTube Shorts to offer Premiere’s video editing tools to content creators, in order to make producing and sharing content quicker and easier.
Adobe has introduced a YouTube Shorts space in the Premiere mobile app, which gives users access to exclusive effects, transitions and title presets, and also enables them to explore and customise ready-to-use templates with transitions and effects.
The app also gives users access to an unlimited, multi-track timeline, Adobe’s Enhance Speech capabilities, AI-generated sound elements and Firefly-powered AI features to generate unique assets.
According to the companies, the partnership will “help fuel the next wave of growth in the creator economy”.
