Vodafone Ziggo’s YouTube channel Ziggo Sport has signed on with ODMedia Group.
The Group’s YouTube division will handle all aspects of management for the sports channel, which launched in May 2014 and has since amassed 235 million views, 328,000 subscribers and various football, Formula 1 and NBA content.
ODMedia Group CEO Sjef Pijnenburg said: “We are thrilled to welcome Ziggo Sports to our expanding sports client roster. We currently manage various football teams on their YouTube strategy, including the entire archive of the Dutch Football First League (Eredivisie).
“Ziggo Sport fits very well with our vision of content development and strategy, and we look forward to this very sporty challenge to further develop their fantastic property.”