A new OTT platform highlighting British Olympic and Paralympic athletes is set to launch after this summer’s Games.
The unnamed platform has the backing of leading sports’ National Governing Bodies, UK Sport, the British Olympic Association and British Paralympic Association.
The collaboration across the Olympic and Paralympic sector has been in development for nearly two years, with over 2,600 hours of content across 26 sports already secured. The platform will offer sports fans live Olympic and Paralympic sports content from around the world focused on British and Northern Irish athletes and teams.
It will also include behind-the-scenes footage, interviews and original features.
Former BBC and Discovery executive Dominic Coles has been appointed chair of the newly incorporated GB Sport Media, the over-arching organisation that will manage and take the rights to the platform to market.
Coles will be responsible for driving negotiations with broadcast and media platforms and publishers as the opportunity to partner with GB Sport Media to deliver the platform is taken to a competitive market tender. GB Sport Media is also looking to appoint a media organisation to co-create the platform with.
Coles said: “I am delighted and honoured to be asked to lead this exciting and ground-breaking new venture, transforming the coverage of the some of the best of British sport. I have been privileged to have worked with Olympic and Paralympic sports throughout my career at both the BBC and Discovery, and to have helped bring Team GB and ParalympicsGB’s remarkable achievements in recent Games to our screens.
“Now, for the first time, there will be a single destination for many of these sports between Games, giving fans the opportunity to continue to follow their heroes and rising stars as they compete for domestic and international honours.”
