Viacom has launched a new free MTV Play mobile app in the UK.
The new app has been released just ahead of the MTV EMAs 2017, and will allow users to watch live from The SSE Arena, Wembley on November 12th.
Sky has brokered a deal to become the exclusive UHD broadcaster this year's awards night - a deal that also includes UHD VoD rights, including the full live show and an array of shorter assets of individual artist performances.
MTV Play will host an array of content, including short form clips from key MTV properties including Catfish, Geordie Shore, Teen Mom and Ex on the Beach, as well as MTV News. The app will also live stream the MTV EMAs 2017 Red Carpet show ahead of the main show.
Tom Frazer VP of strategy and digital, said: “We’re proud to be launching MTV Play in the UK as we continue to embrace and expand our multi-platform offering, allowing audiences to access our content wherever they are."