Insys Video Technologies has announced API integration between its InsysPLAY OTT video platform and InsysGO OTT solution with Amazon Web Services’ Elemental MediaLive and Elemental MediaPackage.
AWS Elemental MediaLive is a broadcast-grade live video processing service that allows for the creation of high-quality video streams for delivery to broadcast televisions and internet-connected multiscreen devices, while AWS Elemental MediaPackage prepares and protects videos for delivery over the internet.
InsysPLAY is a fully customisable OTT platform that allows media enterprises to manage, monetise, distribute, and promote their content through full-featured websites and apps. It was designed to provide operators with a robust back-end system for content management, administration, and analytics. InsysGO on the other hand offers the core functionality of InsysPLAY in a modular, white-label solution that enables customers who require fewer customisation options to quickly launch new OTT services.
Insys solutions are designed to leverage API integration with AWS Elemental MediaLive and AWS Elemental MediaPackage to transform customers' live channels into high-quality, bandwidth-efficient streams and to package them in both MPEG-DASH and HLS specifications for compatibility across multiple different screens and devices. The combination also supports time-shifted TV functionality, allowing operators to offer advanced viewing features such as restarting programs already in progress.
"Today's media organisations need to be extremely agile to stay competitive, differentiating their services and quickly adapting their OTT offerings to their audience's shifting device preferences and viewing habits," said Insys CEO Krzysztof Bartkowski. "Our API integration with AWS Media Services complements our rich viewer-facing interfaces and comprehensive content management functionality with elastically scalable video processing and packaging capabilities that enable quick time-to-market for new channels, all while minimising or eliminating the need for on-premises hardware."