Formula One is in talks with Netflix about a possible deal for the 2018 season.
Sean Bratches, managing director, commercial operations at Formula One revealed the news during a press conference to promote this weekend's Grand Prix in Texas.
“Liberty Media has always focused on the expansion of multimedia services," said Bratches.
"We believe that in today’s world we need a greater openness to the internet and in this sense we have projects in the pipeline.
"We are also discussing with Netflix about a partnership from 2018, but at the moment I can’t add anything.”
The two parties are expected to meet again in the next few days.