Eurosport has partnered with Facebook to extend its digital coverage of the PyeongChang Winter Olympics.
The broadcaster will livestream the Games’ Opening Ceremony on Facebook to viewers in Germany, Sweden and Norway.
It is also make daily short form highlights, interviews and clips available on its Facebook page for viewers across Europe, including in the UK, Germany, Italy, Sweden and Norway.
Michael Lang, president DNI Digital and Eurosport Digital, said: “For the first time in close to 50 European countries, one digital provider will stream every minute of every Olympic Games event, starting with the Olympics ceremony this Friday from PyeongChang.
“We are committed to redefining the Olympic Games experience and in addition to streaming every event live and on-demand, our use of Eurosport experts, athletes, digital influencers and first-of-its-kind mobile studio will bring digital audiences closer to the Games than ever before.”
Dan Reed, Facebook head of global sports partnerships, added: “The Olympics bring communities together like few sporting events can, so we’re excited to partner with Eurosport to enable fans in Europe to watch and connect around the Olympic Winter Games on our platform. We look forward to collaborating closely with Eurosport to help it reach new audiences and optimise its Facebook strategy throughout the Games.”