Discovery and Eurosport have entered into a content publishing and ad sales partnership with Twitter for the Olympic Games Tokyo 2020.
Twitter will amplify Eurosport’s digital coverage of the Games in 16 European markets, including extensive event highlights and live coverage of the Opening and Closing Ceremonies.
Through its Twitter channels, Eurosport expects to reach new audiences with its digital coverage of Tokyo 2020 and connect them to Eurosport.com and the Eurosport app.
Kay Madati, global VP and head of content partnerships at Twitter, said: “People come to Twitter to discover and talk about what’s happening and the Olympics will be the biggest moment in sports in 2020.
“We’re excited that Eurosport will bring real-time highlights and live coverage of the Opening and Closing ceremonies to fans across Europe, fuelling the robust Olympics conversation that will be happening on Twitter.”
