Eleven Sports has announced a partnership with digital football platform Onefootball that allows fans in the UK and Ireland to watch any La Liga match on a pay-per-view basis.
According to the two companies, the deal is the first of its kind.
Fans can purchase any La Liga game carried by Eleven Sports for £2.99 (€3.49 in Ireland) on a pay-per-view basis via the Onefootball app.
Danny Menken, Eleven Sports Group managing director, said: “Fans worldwide are seeking more flexible ways to watch live sport. Our pioneering partnership with Onefootball enables us to cater for those needs, while also broadening our reach to a wider fan base.
“This international partnership ensures Eleven Sports continues to lead the way in offering innovative viewing solutions for fans, following our platform agnostic model that means our content is widely available at a very reasonable cost,” continued Menken.
“We can also leverage Onefootball’s intelligence on their significant global user base which can be easily targeted through direct and personalised in-app marketing.”