Discovery has announced it is joining forces with Polsat Group’s pay-TV division Cyfrowy Polsat to create a video streaming service that will operate in Poland and international markets.
The aim of the streamer is to take on the likes of Netflix and Amazon.
It will initially launch as an AVoD service, although the two companies said they plan to develop it, “including the eventual rollout of an SVOD component.”
The new service will offer viewers Polish content, including productions from Discovery’s Polish free-to-air network TVN and Polsat, as well as content commissioned exclusively for the platform.
“This new venture fits squarely into our international strategy and belief that local broadcasters need to better satisfy consumer demand by aggregating their offerings and developing a strong local-content-led streaming service – just as we did in Germany with Joyn,” said Kasia Kieli, president and CEO Discovery EMEA. “Polish audiences will have a dizzying number of streaming options for international content, but this will undoubtedly be the home of the best Polish productions.”
