AT&T is set to launch a range of DirecTV video services in 2016.
The service, set for release in the final quarter of 2016, will be available via internet connection from any provider via smartphone, tablet, smart TV and PC.
According to the company, the new video offers are designed for customers looking for content with choice and flexibility in what they want to watch and how they want to watch it.
The offers will not require annual contracts, satellite dishes or set-top boxes.
With DirecTV Now, AT&T plans to offer a range of content packages, including much of what is currently available from DirecTV, as well as on-demand and live programming from many networks. It will also offer premium add-on options.
DirecTV Mobile is designed to deliver a mobile-first user experience for people wanting to watch premium video and made-for-digital content directly on a smartphone.
Finally, DirecTV Preview is a free plan, offering content from AT&T’s Audience network and Otter Media, a joint venture of AT&T and The Chernin Group.
“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want,” said John Stankey, CEO of AT&T.
“AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience. These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment.
AT&T serves over 60 million streams and downloads every month. Currently, over 60 per cent of its network traffic is video content.
Stankey continued, “We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can’t get or can’t afford a traditional pay-TV service.”
“We intend to offer customers a quality pay-TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation.”
