Fullscreen is launching an international SVoD service.
The new service, which will debut on 26 April, will, according to Fullscreen, be “the world’s first video membership experience programed for the social-first generation.”
It plans to offer a library comprised of scripted and unscripted content, feature films and original content from digital stars.
"This is for an audience that we know and love - a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars," said Fullscreen founder and CEO George Strompolos.
"We've created something special for them that feels more in tune with the way they want to experience great entertainment."
The media company has signed up AT&T as its premier launch, which will assist in co-producing content that will air on both Fullscreen SVoD and on a Fullscreen programming block on AT&T’s Audience network.
“Fullscreen SVoD is an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,” said John Stankey, CEO of AT&T.
“We’re pleased to be working with a proven leader in creating content for millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”
Strompolos added, "AT&T is the ideal partner for content creators like us. They’re leaders in entertainment, mobile and internet service, and share our vision for new content models that give people the entertainment they want on their screen of choice.”
Aimed at millennials, Fullscreen will feature over 800 hours of content, priced at $4.99 per month. It will feature new series such as Electra Woman & Dyna Girl, Shane & Friends and Kingdom Geek.