HBO has agreed a multi-year deal with AT&T to deliver its content across all platforms, including the upcoming DirecTV Now service.
The new contract marks an extension to the existing contract in place with AT&T’s DirecTV and U-verse services, bringing all HBO and Cinemax content to the DirectTV Now platform, which is due to arrive ahead of 2017.
“With this agreement, we have created easy access to subscribe and consume HBO’s premium content across all of our platforms,” said AT&T’s chief content officer Dan York.
“This is a first-of-its-kind deal for both companies and a big win for consumers, building off AT&T’s industry-leading scale as an HBO distributor for the benefit of our wireless, broadband, and entertainment customer base.”
Content will also be made available as part of the AT&T mobile bundle.
Simon Sutton, president of global distribution, HBO, said, “This deal will deliver the best in TV programming to viewers across AT&T’s multi-platform experience.
“The entertainment landscape has evolved and we are excited to innovate on both AT&T’s traditional and new platforms to further provide premium quality, extraordinary value and accessibility to viewers anywhere.”