Apple and Disney are both planning to launch their new subscription video services by November, sparking a fight for subscribers.
Disney Plus has already been confirmed to launch in the Netherlands, Canada and the US on 12th November, with a roll-out in Australia and New Zealand following a week later.
Now Bloomberg reports Apple TV+ will debut “by November” with a global launch set for 150 countries, a much bigger reach than Disney’s plans.
According to the report, Apple will introduce a small selection of shows and then expand its catalogue over several months. The report suggests the SVoD launching with a free trial is likely as Apple builds up its library.
Meanwhile, Apple has allocated $6 billion for original TV and films for the service, reports the FT.