24i has launched a new 4K/UHD smart TV app on behalf of Videoland, the video on-demand company owned by RTL, serving the Dutch and Belgian markets. 24i’s new app will initially be available on Samsung, LG and Sony smart TVs, and it is the first of its kind to deliver 4K and UHD-quality TV everywhere content to Europe’s smart TV market, the company claims.
“As the demand for streaming HD video grows, delivering that content in a user-friendly format required by leading-edge, connected devices grows that much greater. A large number of these devices are smart TVs. The 4K display market could be at least $52 billion by 2020 and our work with Videoland and RTL is an early milestone in what will eventually be a standard in the market, which we believe will be led by smart TVs,” said 24i CEO Martijn van Horssen.
In conjunction with the Videoland release, 24i has also upgraded its Smart Operator app with live 4K capabilities on selected platforms, as a virtual set-top box application, combining traditional and OTT content delivery in a single, platform-agnostic user experience. The Smart Operator app is designed to enable fast software updates via the cloud to meet firmware and TV platform upgrades immediately, and to improve quality and reduce playback bugs.
“I am very proud that we have again proven our ability to operate on the forefront of future TV developments. Streaming 4K-quality content on a smart TV, without the need for a set-top box or other hardware add-on, is the future not just of TV Everywhere, but of television itself. Being able to provide subscription or transaction-based access to 4K content generates substantial new revenue streams for TV app owners. This next-generation TV app for our longtime client RTL is the latest step in a long list of TV innovations with them, from the catch-up services we started with to the new up-and-coming cross-sell possibilities of 4K content in innovative OTT and MCN propositions, engagements and transactions,” added van Horssen.