MotoGP is using solutions from cloud-based video specialist Grabyo to deliver live streaming and social video activity to its 22m strong digital fan base.
Grabyo’s video technology is used to publish live streams and real-time race video, as well as to deliver Twitter Amplify campaigns, integrating with sponsors and partners to deliver in-stream advertising and sponsorship for key moments during the race weekend.
MotoGP makes use of Grabyo’s mobile editing features to produce Instagram stories, taking real-time footage and publishing it in a mobile-friendly vertical video format. The digital team also now uses Grabyo’s Live Producer product to create social live shows, providing additional content and a community experience for fans ahead of each race.
Meanwhile, MotoGP also offers a direct to consumer OTT service (VideoPass), said to be one of the first of its kind for a major sports rights holder in Europe. While the live broadcast of each race is the priority, MotoGP’s team of cameramen and editors have been briefed to consider content for social media.
“We’ve demonstrated the global appeal of the sport and the potential to use social platforms to engage a younger audience demographic and to drive this audience to linear broadcast TV,” said Manel Arroyo, managing director at Dorna Sports, owner of MotoGP sports rights. “We are very satisfied with Grabyo solutions in terms of ease and speed of use, in terms of features and also in terms of the quality of the live streams.”
“MotoGP is the oldest motorsport world championship but its digital strategy is the most progressive,” added Gareth Capon, CEO at Grabyo. “The Dorna group, which owns the rights for MotoGP, was one of the first sports rights holders in Europe to explore commercial opportunities around Twitter Amplify and was an early adopter of Facebook Live. Indeed the success of MotoGP has caused the likes of Formula One and Formula E to rethink their approach to video content.”
MotoGP generated over a billion video views during the 2017 Season, double the previous season, and more than 380m engagements.