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Eurofins to provide IMF analysis

Aims to optimise QA processes at every stage in the content supply chain

QA company Eurofins Digital Testing is offering its software solutions to help studios, post production companies, broadcasters and distributors adopt the Interoperable Mastering Format (IMF), aimed at streamlining associated workflows and reducing costs.

IMF is a SMPTE standard for providing a single, interchangeable master file format from which tailored versions of the same piece of content can be rendered for different audiences, which incorporates the Material Exchange Format (MXF) container format.

Eurofins plans to build on its work with Institute für Rundfunktechnik in Germany to develop new solutions that combine technical media validation with production and distribution workflow business intelligence. Specifically, Eurofins said its IMF solutions will be derived from IMF and MXF Analyser products developed by the IRT.

“The market for media content is global, which means that several different versions of every media title must meet the technical requirements for many different distribution channels and localised applications,” said Johan Craeybeckx, business line director at Eurofins.

“IMF is the solution to versioning and localising at scale—enabling faster workflows and reductions in storage costs. Eurofins’ solutions for IMF will enable studios, post production houses, distributors and broadcasters to optimise their IMF quality assurance processes at every stage in the content supply chain.”