New research by Enders Analysis predicts UK broadcaster viewing will shrink to below half of total video viewing by 2028 (48 per cent)—down from 64% today—as streaming services gain share of long-form viewing time.
Over the same period, streaming services will increase their share from 15 per cent to 23 per cent as online viewing habits solidify and new ones form amongst older age groups, said the analysts.
YouTube and platforms offering online (and generally short-form) video content are also forecast to grow their share of video time collectively from 22 per cent in 2022 to 29 per cent in 2028.
The analysts also suggest the total amount of time spent watching video will rise from 258 minutes per person per day in 2002 to 269 minutes in 2028. This will be driven by “video-first platforms and a host of more established platforms and media publishers pivoting to video.” said Enders Analysis.
Broadcaster viewing is forecast to see a 21 per cent reduction by 2028, with live viewing declining by 27 per cent and non-live viewing by 6 per cent, added the analysts.
Broken down, they suggest viewers in the 16-24 age group in 2022 spent just under a quarter of their video time with broadcasters’ traditional programming (reducing to 12 per cent in 2028), versus 93 per cent for over-65s (reducing to 82 per cent in 2028).
More details are available here.