3 Screen Solutions (3SS) and Media Distillery have partnered on an AI-based platform for TV service personalisation.
The platform uses machine learning methodologies to recognise visual and audio aspects inside video, including faces, speech, topics, logos and text. This deep content understanding and indexing of what makes up an item of video content enables user searches that yield diverse and accurate results.
Media Distillery’s AI technology makes each item of content searchable by creating an unusually broad range of metadata. Meanwhile 3SS’ 3READY front end and UI/UX solution helps subscribers easily discover and access content across sources, whether on connected TV, set-top box, games console, mobile device or browser.
The solution is said to help operators become better content aggregators, allowing them to gain deeper understanding of the content they own and/or have rights to use. It also enables the operator to execute next-generation advertising strategies; relevant ads can be served which are tailored to users’ tastes and interests.
“While it may be easy to search for content, we all know it is not always easy to find it,” said Roland Sars, CEO of Media Distillery. “With our new joint solution with 3SS, viewers will get much more personal TV experiences, and finding their desired content will be quicker, easier and more intuitive.”
“With its AI expertise and innovation, Media Distillery is redefining the potential of content aggregation; it transforms an operator’s ability to really harvest content to get maximum yield, benefitting revenues while enabling great, personalised experiences for subscribers,” added Kai-Christian Borchers, 3SS MD.