Media Consumption
Ofcom: Fewer viewers watch linear TV each week, but more are watching BVoD
More than a quarter of viewers (26 per cent) now opt for Netflix as their first choice when looking for something to watch, with...
Media Nations
Media Consumption
Ofcom: YouTube overtakes ITV to become UK’s second most-watched service
During 2024, YouTube saw rises across numerous metrics, not just the traditional 16-34 year olds, with adults aged 55+ spending 11 minutes on the...
Media Consumption
Brits watched more TV in 2023, but broadcast reach declined
Video sharing platforms and broadcasters' on-demand platforms helped drive a 6 minute increase in the amount of time viewers spent watching TV and video...
Media Consumption
Ofcom: Broadcast TV viewing in steepest annual decline since records began
Time spent watching broadcast TV has also fallen, down from 2 hours 59 minutes in 2021, to 2 hours 38 minutes in 2022, a...
Media Consumption
The generation game: Younger viewers watching 7x less scheduled TV than those 65 and over
TV viewers aged 16-24 spend less than an hour (53 minutes) in front of broadcast TV in an average day – a fall of...
Media Consumption
Ofcom: Netflix more popular with UK viewers than pay-TV
Broadcast TV’s share of all adults’ total viewing dropped from 67 per cent in 2019 to 61 per cent
Media Consumption
Ofcom: PSB audiences hit highs and lows during lockdown
Ofcom has published its annual Media Nations report
Data Centre
Over a third of online viewers ‘will not watch broadcast TV in five years time’
Ofcom releases its annual Media Nations report