magnite

ITV and Magnite enable AI ad creation in ‘under 30 seconds’

Leveraging Magnite's technology, ITV's new GenAI Ads Manager platform aims to widen the market for new-to-TV advertisers

People

Meet the… VP, commercial

Rebecca Ackers, VP, Commercial, UK, at Magnite, discusses how she became "hooked" by the media industry, and why it's important to be open to...

Adtech

Roadmap to support growth and development of programmatic TV in Europe published

The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and...

Adtech

Magnite upgrades SpringServe video platform

The update aims to provide media owners with enhanced tools for streamlined workflows and smarter yield optimisation

Media Consumption

Magnite to acquire SpotX in $1 billion deal

Deal will create the largest independent CTV and video advertising platform in the programmatic marketplace