Media Consumption
Research: aggregation and all-inclusive rights help stop viewer churn of sports fans
Data from Hub Entertainment Research said overloaded sports fans are increasingly frustrated while trying to find content
Hub Entertainment Research
Artificial Intelligence
Hub: Viewers happy for AI to replace humans in dubbing, video editing
The research found attitudes varied according to task, with consumers preferring human creativity but comfortable with automation
Business
Netflix ‘could lose a quarter of subscribers if it introduces ads’
New report asked US consumers how they would feel about the streamer introducing adverts