Artificial Intelligence
AWS provides infrastructure for Amazon MGM Studios’ new AI animated projects
The initiative is driven by Project Nara, Amazon MGM Studios' AI production platform built on AWS
GenAI
Media Delivery
The year ahead: what will 2026 mean for media delivery, consumption and security?
Continuing our series looking at the year ahead, key industry thinkers give TVBEurope their predictions for media delivery, consumption and security over the next...
Artificial Intelligence
ITV and Magnite enable AI ad creation in ‘under 30 seconds’
Leveraging Magnite's technology, ITV's new GenAI Ads Manager platform aims to widen the market for new-to-TV advertisers
IBC
Why GenAI will not replace human creativity, but augment it
The team behind IBC Accelerator A Framework for Generative AI, discuss how it aims to prove there is a way of using AI that...
Artificial Intelligence
BBC Studios wants creatives, technologists, and producers for new AI Creative Lab
The Lab will serve as a dedicated hub for experimentation, exploring how AI can unlock new possibilities from concept development to production workflows
Media Delivery
Netflix leadership discusses TF1 deal, reveals first use of GenAI VFX in Original series
According to co-CEO Ted Sarandos, using GenAI on a VFX sequence meant it was completed "10 times faster than it could have been completed...
Artificial Intelligence
Protecting digital assets and preventing disinformation with C2PA
Bitmovin's Markus Hafellner, director of product management, VoD Encoding, explains how the Coalition for Content Provenance and Authenticity (C2PA) is meeting the challenge...
Artificial Intelligence
ITV debuts first GenAI-created adverts
Both ads were created by augmenting ITV Commercial’s normal creative process, using licenced Generative AI images and video tools alongside ITV’s voice-over artists
Business
PwC: UK entertainment and media market on track to become largest in Europe
In its latest Global Entertainment and Media Outlook, 2024-28, PwC analysts indicate growth in advertising spend and data consumption will make UK E&M market...
Artificial Intelligence
BBC: AI will be a growing disrupter in the media sector over the next few years
The BBC said it is running a number of Gen AI innovation pilots that will identify "where there is real audience and operational value...
Artificial Intelligence
Report: UK audiences are ‘nervous’ about GenAI in the media
The report uncovered several critical insights into what people feel about the use of AI in the media