Business
Warner Bros Discovery, BT close JV transaction, intend to launch new sports brand into UK market
A new sports brand will be launched "over time", which will be combined with an entertainment offering from WBD
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A new sports brand will be launched "over time", which will be combined with an entertainment offering from WBD
BT Sport and Eurosport UK will initially retain their separate brands before being brought together under a single brand in the future
Warner Bros Discovery could buyout BT during the joint venture's fist four years, while BT could sell its stake or enter an IPO
Eurosport UK's Jamie Steward tells TVBEurope about the broadcaster's aim to recapture the feel-good factor from the summer of 2012