German public broadcasters ZDF and ARD have chosen an Avid solution as part of the production workflow for television coverage for the Winter Olympic Games in Sochi, Russia. Avid’s production asset manager and shared storage systems will be integrated with third party solutions to enable the broadcasters to deliver on-demand, anywhere, anytime coverage to millions of viewers in Germany.
Systems integrator, Wellen+Nöthen, delivered the production capabilities based around Avid Interplay and Avid ISIS 7000. Editing is handled by Media Composer Nitris DX systems, while iNEWS news production and several Interplay clients are used for news production.
ZDF and ARD are sharing facilities, and they required a workflow to cater to a wide range of content and distribution demands from on-the-fly editing, graphics creation and processing to production, management and distribution of content. The Avid and third party integrated workflow aims to enable faster and more effective collaboration among all members of the production team across a multi-location environment.
“This project with ZDF and ARD, which showcases how our solutions tightly integrate with third party applications, is another clear example of why broadcasters around the world are choosing Avid’s proven and trusted platform to manage and drive their content creation and distribution needs for large events like the Winter Olympic Games,” said Tom Cordiner, vice president of international sales at Avid. “By selecting Avid to enable the TV coverage of another high-profile sporting event, ZDF and ARD are perfectly placed to deliver the highest quality content to its viewers regardless of where or when they want to access it.”