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vuMedia helps CloudsTV International go OTT

OTT solutions provider Visual Unity and its vuMedia OTT platform have been chosen by CloudsTV International to provide OTT and multiscreen services for CloudsTV’s linear television channel.

OTT solutions provider Visual Unity and its vuMedia OTT platform have been chosen by CloudsTV International to provide OTT and multiscreen services for CloudsTV’s linear television channel.

CloudsTV International, broadcasting from Abu Dhabi in the United Arab Emirates, targets the African and Urban diaspora in the Middle East and Gulf States. CloudsTV International presents the African diaspora with the company’s own content, as well as acquired content from Africa and the Caribbean. Now, with an OTT option, it will provide that content to the audience when and where they want it as well.

“As a linear channel with a large niche market CloudsTV International has a fantastic product for sponsors and advertisers,” said Tony Hasek, chief commercial officer of Visual Unity. “With an over the top (OTT) solution as well, CloudsTV International will exponentially expand their reach, and in so doing make their product even more attractive. CloudsTV International are careful with their budgets and sought a solution that was robust and proven, yet reasonably priced. This, combined with our award winning mobile module and quick and easy set-up made vuMedia an obvious choice.”

Omari Salisbury, chief operating officer of CloudsTV International added, “Visual Unity’s vuMedia platform is the ideal solution to reach our viewers where they are watching content the most: on their connected devices. vuMedia allows for the robust delivery of Clouds TV International content giving our viewers who do not subscribe to YahLive Satellite service the opportunity to view our channel at their leisure, anywhere, and in high quality.”

www.visualunity.com

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