Virtual production methods, tools, and pipelines will have been completely normalised across the industry by 2025 according to the latest report from analyst Johanna Koljonen.
According to Koljonen’s annual Nostradamus report, virtual production will unlock opportunities and artistic innovation.
“Production pipelines are shifting, with a large part of what is currently post production moving into pre-production, lowering cost and re-empowering artistic collaboration across departments,” says the report.
“Because of similar production processes, different formats and even media will partly converge, creating new opportunities for multiplatform storytelling, creative talent, and creative technology skill sets.”
The small screen will become the financial and likely “artistic heart of the converged film and TV industry,” with home SVoD gaining a much bigger spend, adds Kolonen. While younger audiences that are consuming and producing video outside traditional domains will drive innovation.
TVBEurope will be discussing virtual production as part of our MediaTech 360 Summit next month. More details, and how to register for free, are available here.