The Switch has partnered with Turkish news agency New TR to add Middle Eastern and European news hotspots to its global transmission network.
The agreement allows both organisations to acquire and distribute live feeds between the Turkish agency’s new Istanbul teleport and The Switch’s London facility.
The deal is said to give The Switch’s clients greater access to key news hubs in the Middle East and Europe, while giving New TR the capacity to cover international events in markets where it does not have a network presence on the ground.
The Switch can now easily connect to any of New TR’s facilities across the Middle East and Europe to carry news to broadcasters in the US, Canada, the UK and other countries. Meanwhile New TR can receive content from any location in The Switch’s extensive global network.
The Switch sales SVP Nicholas Castaneda said: “Getting breaking news to viewers first is critical and this agreement enables The Switch to help our media customers gain easy, fast access to stories from the strategic Middle East region.
“The partnership with New TR also allows them to leverage our global network reach and connectivity to deliver news from many locations, while their services can also reach new markets more readily.”
New TR director Jihad Asmar added: “Working with The Switch gives us unprecedented reach and enables us to grow our customer base. Our agency provides a range of content services – from breaking news stories to investigative reporting, from live event coverage to multi-camera studio shows for broadcasters around the world.
“The Switch’s experience handling live feeds and robust network performance ensure we can deliver flawless feeds to media outlets and online platforms. This is a valuable partnership that will help us maximise our position in the gateway between the Middle East and Europe.”
