Grass Valley has announced its solutions have been selected by New Delhi Television Ltd (NDTV).
Aiming to modernise its media asset management capabilities and streamline collaboration among its global teams, the Indian news provider, operating under AMG Media Networks Ltd, has deployed Grass Valley’s Framelight X to integrate its media assets into a single, intuitive platform.
The project necessitated the migration of high-resolution media assets and associated metadata from NDTV’s GV Stratus system to the Framelight storage pool, with the process managed by Stratus Rules. New proxy files were generated by automated workflows, enabling simplified access and streamlining collaboration.
Commenting on the implementation, Dinesh Singh, CTO at NDTV, said, “Our priority was to modernise our content management system while ensuring that none of our existing assets or metadata were lost in the process. Framelight X has given us exactly what we needed: a seamless migration path, powerful asset management, and the confidence that our teams can collaborate more efficiently across platforms. This has been a 100 per cent successful deployment.”
Evan Boyd, senior vice president for APAC at Grass Valley, added, “NDTV has been a trusted partner for many years, and we are proud to continue supporting their transformation journey. With Framelight X, NDTV is not only modernising its content workflows but also future-proofing its operations to scale with evolving digital demands. This project demonstrates the strength of Grass Valley’s AMPP in delivering efficient, flexible, and collaborative solutions for media organisations worldwide.”
