Telestream has completed the acquisition of Swedish-based Popwire, which changes identity with immediate effect to Telestream AB.
“Popwire includes incredibly talented individuals and extremely well-engineered products which fit nicely with our existing Flip4Mac and Workgroup and Enterprise product offerings,” said Dan Castles, CEO of Telestream. “Having the resources to make this acquisition happen reflects eight years of building our company into the successful business it is today. Telestream now has the deepest transcoding expertise in the industry with the broadest technology and products implemented on both Mac and Windows platforms. Our solutions serve a broad spectrum of media workflows from the consumer to the compression expert all the way up to complex enterprise workflows. As industry needs continue to grow, this acquisition enables us to better offer more diverse media encoding applications.”
“Telestream is an excellent fit for both Popwire employees and our products,” said Oskar Boding, business unit manager of Popwire (now Telestream AB). Telestream’s experience in broadcast and successful global commercialization will provide tremendous leverage for our product offerings. This also broadens availability of our products for workgroup and enterprise customers as well as for the increasing number of Mac OS X professionals around the world.”
Popwire’s craft-encoding tools target the multiformat media encoding needs of digital media production professionals. The NAB2006 award-winning Compression Master is a desktop media compression application for Mac OS X users. It supports a wide range of formats and compliments Telestream’s Flip4Mac digital media components. The combination of Compression Master and Compression Engine, a server-based system for high-volume applications, fits well with Telestream’s industry-leading FlipFactory transcoding workflow automation applications. Other products include Live Engine which provides live broadcast streams for mobile operators and is broadly deployed worldwide.
The acquisition supports Telestream’s strategy of helping content owners, creators and distributors access, repurpose, exchange and deliver video and audio content across data networks. The combined product offerings provide synergy and strengthen the company’s encoding leadership position in the media and entertainment industry. The acquisition also strengthens Telestream’s presence in Europe, where business growth is very strong.
While Telestream’s media encoding and delivery products address interoperability, file exchange, and workflow efficiency, particularly in the broadcast sector, Popwire’s encoding solutions were developed from the ground up to address the craft of media production and include well designed interactive user interfaces, excellent picture quality and fast conversion speed. Popwire’s expertise and development on the Mac side will enhance and optimize both Telestream’s Windows and Mac-based products. The Popwire addition enables Telestream to provide an even broader range of products and technologies for the mobile, web TV, podcasting and streaming markets.
