Spaces are still available for Imagine Communications’ free TVBEurope webinar on programmatic selling for the TV industry. ‘Programmatic for sellers – A case study’ will be delivered by Sarah Foss (pictured), vice president, advertising management systems at Imagine Communications, and Angela Goodsir, operations director, systems and development, Multi-Channel Network (MCN).
Industry discussions around ‘programmatic,’ tend to focus on its benefits for buyers – media planners get better visibility to inventory, advertisers get more transparency of data, agencies get a better price. But programmatic is all about automating both the buying and selling process and, when done in an informed way, pays enormous dividends to sellers.
Last June, Imagine Communications partnered with MCN to launch programmatic into the Australian market. The Imagine/TVBEurope webinar will provide insider views of the pioneering deployment, with Foss presenting the MCN case study and MCN’s Goodsir joining for Q&A.
‘Programmatic for sellers – A case study’ takes place on Wednesday, 25 November 10:00 GMT and registration is open now via the event website.