Adtech
Stage two of roadmap to support growth and development of programmatic TV in Europe underway
The programme aims to help programmatic TV scale across Europe’s largest advertising markets
programmatic
Adtech
Channel 4 partners with Adform on BVoD inventory
Partnering with Adform allows Channel 4 to offer greater flexibility and scale through programmatic buying
Adtech
Roadmap to support growth and development of programmatic TV in Europe published
The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and...
Adtech
New initiative launched to “unlock potential of biddable CTV”
Omnichannel platform OpenX has unveiled TV+, in what it said is "the programmatic industry’s first initiative to unlock the full potential of biddable CTV"
TVBEverywhere
ITV travels to Planet V with new addressable advertising platform
Will launch in February
Production & Post
Spaces still available for Imagine programmatic webinar
Spaces are still available for Imagine Communications' free TVBEurope webinar on programmatic buying and selling for the TV industry, ‘Programmatic for sellers – A...