Research from Futuresource Consulting has found that individuals creating content at home are spending more on studio equipment than traditional broadcasters and facilities.
According to the analysts, the home studio market captured 55.3 per cent of total studio and broadcast revenues in 2025.
Futuresource surveyed more than 16,000 consumers across eight major markets, and said the findings show a creator economy that is deepening in commitment and willing to invest.
Home studio demand is outpacing professional applications, and will account for 56.6 per cent of the worldwide studio and broadcast market value by 2029, added the analysts.
Over the same period, the home studio segment is expected to grow at a 4.6 per cent CAGR, compared with 3.2 per cent for professional studio and broadcast, where expansion remains more selective and investment-led.
“What’s changing is not so much the number of people who create, but the seriousness with which they approach creativity,” says Paul Wylie, audio analyst at Futuresource Consulting. “We’re now entering a more mature phase, where creators are increasingly treating production quality, consistency and workflow efficiency as essential.
“A growing middle tier of creators is earning enough to justify investment and that’s where much of the sustained equipment demand is now coming from.”
