Global interest in virtual production has increased by 90 per cent over the past year according to a new report from Videstream.
The company analysed keyword searches on Google to track demand for information on virtual production between March and December 2020.
It found that between March and December 2019, there were 69,300 Google searches for ‘virtual studio’. In the same period for 2020 this increased 90 per cent to a total of 132,300 searches.
According to the report, certain keywords saw dramatic increases, including ‘virtual newsroom’ which grew 190 per cent YoY, ‘virtual set design’ which saw 125 per cent YoY gains, and ‘3D virtual set’ which grew 264 per cent.
The surge in growth for virtual studios, like the pandemic, is a worldwide phenomenon, but five countries make up almost 35 per cent of the demand, with searches from the United States equating to just over 11 per cent of total volume.
TVBEurope will be discussing the rise of virtual production as part of our MediaTech 360 Summit at the end of March. We’ll be joined by cinematographer Greig Fraser and Epic Games’ Ben Lumsden. Registration is free with more details available here.
