Presteigne Broadcast Hire has selected Grass Valley as its primary camera supplier.
The company has added 25 LDX 86N Universe 4K UHD cameras to its inventory, allowing it to offer native 4K UHD, 3G and HD support to its clients. The new cameras enable the rental house to leverage a seamless upgrade path to 4K UHD, HDR and IP as it addresses the evolving needs of the market.
The decision comes in response to growing demand for higher resolutions and native IP support from customers in the UK. The cameras are equipped with Grass Valley’s unique DirectIP capability, allowing the camera heads to be on-site while the XCU base station remains in the production centre.
Presteigne Broadcast Hire COO Adrian Young said: “We identified a trend where many of the major rental customers are migrating to Grass Valley cameras as clients now demand the advanced feature set, multi-format capability and native IP support they deliver.
“We’ve seen the robustness and image performance of Grass Valley cameras in the field at a number of major recent events that clearly illustrates their flexibility and reliability. As our clients face shifting market demands, the ability to transition seamlessly to IP, 4K UHD and HDR becomes more important to us – and Grass Valley makes it very simple.”
Grass Valley sales EMEA VP Tim Banks added: “Presteigne Broadcast Hire has a reputation for delivering the best broadcast products in the UK and we are proud that the company has chosen to work with us as it takes this important next step to provide IP-enabled cameras to its client base.”