Gearhouse Broadcast has agreed a multi-million pound deal to buy the first 50 of Hitachi's new broadcast 4K ultra HDTV camera systems. The SK-UHD4000 was launched by Hitachi at IBC2014 and has been honoured with a TVBEurope Best of Show award.
Gearhouse Broadcast, which already has a sales partnership with Hitachi for its broadcast production cameras, expects to take delivery of the first batch of the SK-UHD4000 by December 2014. The first usage will be at the 2015 AFC Asian Cup international football tournament which takes place in Australia in January 2015.
Commenting on the deal from IBC, Gearhouse Broadcast's CEO John Newton said, "This camera and order represents not only an investment in cutting edge technology but also sound commercial sense for Gearhouse and for our broadcasting partners around the world.”
The SK-UHD4000 is a broadcast 4K UHDTV camera system which can take the 2/3-inch B4 mount lenses used in conventional HD broadcast cameras, meaning that Gearhouse can continue to use its existing stock of Canon lenses. Equipped with newly developed 2/3-inch CMOS sensors, the camera is designed to produce video images with high sensitivity and high resolution. It can output HD and 4K video signals separately, which means that it can be used in the current HD environment and capture archive material in 4K.