VFX studio Framestore has launched FPS, a new pre-production services unit that offers previs, virtual production, techvis and postvis services.
FPS will be aligned with Framestore’s R&D department as well as its virtual production team and art department.
The new unit will be run by Alex Webster, who joins as managing director, pre-production services, from virtualisation company The Third Floor.
“This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualisation industry,” said Webster. “It marries the company’s extraordinary legacy in VFX with established visualisation and emergent virtual production processes, supported by bleeding-edge technology and dedicated R&D resource to inform the nimble approach which our clients need.”
“Pre-production is a crucial stage for film-makers,” added Framestore’s chief creative officer Tim Webber. “From mapping out environments, to developing creatures and characters, to helping plot action sequences it provides unparalleled freedom in terms of seeing how a story unfolds or how characters interact with the worlds we create.
“Bringing together our technical innovation with an understanding of film-making we want to offer a bespoke service for each film and each individual to help tell compelling, carefully-crafted stories.”