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Framestore launches pre-production services unit

FPS will be aligned with Framestore's R&D department

VFX studio Framestore has launched FPS, a new pre-production services unit that offers previs, virtual production, techvis and postvis services.

FPS will be aligned with Framestore’s R&D department as well as its virtual production team and art department.

The new unit will be run by Alex Webster, who joins as managing director, pre-production services, from virtualisation company The Third Floor.

“This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualisation industry,” said Webster. “It marries the company’s extraordinary legacy in VFX with established visualisation and emergent virtual production processes, supported by bleeding-edge technology and dedicated R&D resource to inform the nimble approach which our clients need.”

“Pre-production is a crucial stage for film-makers,” added Framestore’s chief creative officer Tim Webber. “From mapping out environments, to developing creatures and characters, to helping plot action sequences it provides unparalleled freedom in terms of seeing how a story unfolds or how characters interact with the worlds we create.

“Bringing together our technical innovation with an understanding of film-making we want to offer a bespoke service for each film and each individual to help tell compelling, carefully-crafted stories.”