Following an interinstitutional tender process, the European Commission has decided to employ Civolution’s global broadcast intelligence solution Teletrax to monitor the usage of its video output in a multi-year deal.
The unique solution, combining cutting-edge watermarking technology and the Teletrax OnView plug-in, will provide the European Commission and European Parliament with advanced tracking, reporting and visualisation of audio-visual material produced by the European institutions and broadcast by television channels.
In this multi-year agreement, the European Commission will employ Civolution’s sophisticated broadcast intelligence solution to track 24/7 the usage of its video by a key group of 200 channels from the 27 EU Member States, countries outside the EU, and pan-European channels. The videos monitored are produced by the European Commission’s and the European Parliament audiovisual services, which supplies up-to-the minute audiovisual news coverage to media organisations around the world.
“With its wide breadth and down-to-the second accuracy, our Teletrax monitoring solution enables content and rights holders organisations to better manage their media assets. Our data has shown to be vital information for our clients to manage their media output and help them make informed decisions. We believe that this this knowledge is a powerful tool to help the European Commission to precisely understand reach across the various members states and make the necessary adjustments to enhance distribution and usage” said Andy Nobbs, CMO, Civolution.
Here’s the blurb: Civolution’s Teletrax – Television Monitoring is the premier global television content tracking solution. It is the only global service offering a combination of cutting-edge watermarking and fingerprinting technologies over the world’s largest monitoring network. Teletrax monitors more than 2,000 channels around the globe, across over 60 countries including all 210 U.S. DMAs from monitoring stations in Europe, Asia, the Middle East, South and Central America, and Canada.
All this broadcast intelligence is accessible to clients through a recently re-launched online portal, which was developed based on client feedback. The new dashboard allows for extensive user-customization, and includes the Teletrax OnView plug-in, which enables users to actually view the video as aired on selected TV stations. Along with the richer, visually driven display of data, and insights which allow clients to grasp at-a-glance the exact reach and usage of their content, clients can also have access to new competitive analysis tools, such as content ‘retrotracking’. The Teletrax’ retrotracking service delivers detailed reports on the reach of past events by retroactively tracking the TV broadcast of those events.
